Not a revolution, but an evolution. TRUKKE was looking for consistency with their current product, but willing to introduce improvements for fit and function. These are some no-nonsense snowmobile boots.
Built on a die-cut platform, this casual boot takes it's cues from snowboarding.
Hanging packaging for athletic socks
Circa 1999 - As overlasted Basketball shoes were all over the retail wall, my price-sensitive construction achieved a lot for less money.
NADA was our in-house skateboard shoe brand. I was fortunate to be the creative lead on all fronts. I designed the PRODUCT, the BRANDING, as well as the PACKAGING.
SneakApeek is an interactive children's footwear line. With a clear TPU heel piece and a free-floating toy, the concept was built around "low-tech" interaction.
A small toy is housed inside a cavity in the heel. This toy has the freedom to move as you move and directly correlates with the theme of the specific shoe.
I am very proud of this children's collection as I created all the upper patterns and all the art.
Before I was a Reebok employee, my company was hired to support smaller areas of interest. I created this package of golf shoes containing athletic inspirations as well as classic offerings.
Olajuwon is considered to be one of the greatest centers ever to play the game. He was nicknamed "The Dream" during his basketball career after he dunked so effortlessly. His college coach said it "looked like a dream.
From 1984 to 2002, Hakeem Abdul Olajuwon played center for the Houston Rockets and the Toronto Raptors. He led the Rockets to back-to-back NBA championships in 1994 and 1995. In 2008, he was inducted into the Basketball Hall of Fame, and in 2016 he was inducted into the FIBA Hall of Fame.